Users will soon have a fresh option that enables them to reduce the amount of AI-created videos appearing in their streams. This step comes as the company announced that it now features in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a widespread launch. This advancement aligns with a increase in AI content, driven by new AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A large amount of this content is considered low-quality AI content, a label for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the ability to see more or less of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its service tagged as artificially created. In total, over 100 m videos are added to the service daily, making AI content a minor part of its overall inventory.
User Control Features
Members will be capable of limit or boost the amount of AI-generated videos they see by accessing the topic control option in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the filter cover politics, fashion, beauty, and movement.
Platform Guidelines
TikTok’s rules mandate users to identify lifelike AI-made content, and it bans harmful deepfakes of celebrities or emergencies. Any believable artificial content that is not labeled can be removed under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated tag to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This action is intended to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally launching a two million dollar AI literacy fund for specialists and groups to create educational content about ethical AI use. This project will support non-profit groups focused on training coding and technology.
Platform Protection
The video-sharing app has defended its content review process, amid discussion over plans to cut jobs for a large number of review team members in Britain. TikTok is planning to reduce hundreds of positions in its trust and safety department in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most distressing content ahead of it is viewed by staff. TikTok announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
